Bob McMichael Consulting

A vast realm, marketing requires research, planning, execution, and analysis. We tailor all marketing projects to your understanding of your target market, and often suggest other markets and methods of reaching potential customers. All work is trackable so you can analyze the ROI.

No marketing should happen without a coherent, consistent, and focused brand. Your brand is your biggest asset. It is the “what” and “how” of your business. It reflects your products, your services, your ethics, your position in the market, and everything else your company stands for. It should be the most consistent “thing” about your business. We specialize in constructing carefully designed and easily managed brand identities across all media – print, web, brick-and-mortar, audio and video. This can be a hugely elaborate or a simple project, but without it your business will lack the focus required to grow.

As much as anything else, the Internet has become the preeminent service locator. For more and more people each day, if they can’t find you on the web, you don’t exist. And if they find you but your site doesn’t meet their increasingly sophisticated expectations, you’re as good as invisible. We focus on truly custom, quality designs for web sites, which means that the sites get found with pertinent search terms, the look and feel and usability make visitors stay on and use your site, and the content is top level. Integrating each of these things with your brand will ensure that your business takes full advantage of the web and what it can offer.

Our graphic designers are top quality, talented multi-dimensional artists skilled in creating everything from corporate logos to huge graphic panels for large tradeshow booths. Whether it's an annual report, a product operation manual, a display ad, a series of branded silkscreen t-shirts or a company brochure, our work will exceed your expectations. Ball-park prices for graphic design include: logo - $650-$1,400; tri-panel brochure - $450-$700; media kit - $600-$1,500. (Prices don't include purchase of stock photos or printing.)

If you have a great web site already but it’s not getting found in searches, chances are your site needs some SEO work. Search Engine Optimization (SEO) has become a complex, mind-boggling scientific industry, and there are good ways and dangerous ways of doing SEO work. If you’re unhappy about your site’s rankings in key word searches, we can review your site for SEO and make appropriate changes to increase the find-ability of your site.

How much writing do you need on your web site? How can you get your point across concisely on your business brochure? What’s too much, or too little, information? We have years of experience writing everything from entire books to single word ad headlines. As much as anything else, writing is about context: it both depends on and creates context. We write excellent copy for any medium or context, but in addition to that (which is no small thing) we are experts at determining the kinds of contexts that best suit your message.

Often our clients have very good copy and company literature that might need updating. Editing that material can be tricky depending on what might have changed in your business, if your markets have shifted, or other factors. As expert, professional editors, we make sure that your material is revised with as much foresight and precision as possible. No job is too big or too small, either: we have worked with clients simply in a proofreading capacity for small display advertisements, and also served as content and style editors for book projects and large, complex e-commerce web sites with thousands of product pages.

In addition to the thousands of words we can write, our capabilities include commercial photography and digital processing for use in print and electronic media. If you want to add updated photos of your facility, products, projects, or portfolio, our skills are very high quality and rates are comparatively low. Even better, in most cases you will own the images we do for you, which – unlike many in the industry – allows you to use them as you wish without paying any royalty or licensing fees.

We maintain outsource vendor relationships with numerous high-quality, cost-effective video production companies throughout the U.S. So regardless of where you are, we can coordinate and produce video products of all kinds for your organization. We take pride in integrating your video material seamlessly with your brand. Whether it's streaming video for an intructional website or a tradeshow profile of your company, we can provide this increasingly popular medium in your brand portfolio.